A New Chapter and a Change of Heart

by Andre on September 1, 2010

1173654_17479573

I must admit, these past few years of my life have been a whirlwind of personal growth, personal loss, professional achievements and a constant journey toward my place in the world. Meeting people whose ideas challenge and strengthen my own, reading books that not only broaden my passions but also encourage my creativity, and finally making strides to understanding what is important in life.

All those things I believe have and will continue to prepare me for some new things happening in my life – namely joining the American Heart Association’s Mid-Atlantic affiliate as their brand new Director of Digital Communications and New Media. An organization that I’m proud to say has been doing quite a bit to improve one of the important things in life: good health. From community events to ongoing advocacy to the popular Red for Women campaign – I’m beyond excited to be joining the ranks of an organization where I can see the good being done and hear about the stories of changed lives. That’s what it’s all about to me.

In recently attending the CDC Health Communication, Marketing and Media conference, I got to sit in on a panel discussing the art of storytelling for public health. It’s one of the subjects that I’m really interested in because it has meaning. Not numbers placed on a chart or crunched to find out how bad a population is doing with a certain illness. It’s the stories of countless lives being changed and affected that makes me rally around public health. I firmly believe the Association has that story to tell.

My good friend Marci Williams has one of those stories:

 

In my new role I will be looking forward to building a foundation of understanding around social media, innovation and new concepts that will continue to make it a great leading organization for the communities it serves. The Mid-Atlantic affiliate covers North and South Carolina, Virginia, Maryland and the District of Columbia – the latter two regions having a close place in my heart. It is my hope to be able to align my skills and passions around Public Health 2.0 with the American Heart Association to empower the organization to interact, tell stories and most importantly transform lives for the better with a new awareness.

{ 22 comments }

Healthy Discussions: Chris Hall/HealthCentral

by Andre on August 24, 2010

I recently got a chance to catch up with Chris Hall, formerly of Humana’s Innovation team and now at HealthCentral. Chris and I got to know each other after I began covering the Humana health games initiatives last year. I wanted to find out what his new plans were all about.

P/S:  Tell us a little bit about your background and what you did before joining HealthCentral.

You bet, Andre. So I grew up in Southern California, attended the U.S. Air Force Academy in Colorado Springs, Colorado, and served as an Acquisition Officer in the Air Force in exotic locations such as Germany, Alabama, Iraq, and Texas before I resigned my commission and joined Humana, America’s fourth largest health insurer. After a year managing internal projects, I found my way into Humana’s Innovation Center where I was able to convince the right people that we needed to create a small web development team focused on gleaning and visualizing health related data from the open Twitter, Google and Amazon Application Programming Interfaces (APIs). Once we had the team built, I co-created three tools: myTPSreport, Diabatron and Shopensteinr

P/S: What attracted you to HealthCentral and what exactly do you do there now?

The company, the job and the people attracted me to HealthCentral.

Information helps people understand their conditions, but it’s the people living with the conditions that help other people understand how to live with those same conditions. That is the premise of HealthCentral in a nutshell, so I was attracted to the company because I believe they have it right.

I also was attracted to the job, because out the gate I’m leading the development of an SMS/Web based mood visualization platform called Mood 24/7. And Mental Health is an issue that affects nearly 60 million American adults, according to the NIMH. We want to see how big of a dent we can put in that number with something as simple as a text message per day.

So that’s the company and the job, but then there are these extremely passionate people inside of HealthCentral that totally sealed the deal for me. My leadership, for example, is voluntarily helping the Government solve some of the nation’s toughest current health problems, on top of their daily duties within the company. My boss, Ted Smith, is auditing HHS data transparency plans and our CEO, Chris Schroeder, is doing everything he can to get Mood 24/7 in the hands of service members suffering from traumatic brain injuries and PTSD for free. On top of that, I get to work with one of the country’s top physicians, Dr. Adam Kaplin, who is the Principal Psychiatric Consultant to the Johns Hopkins Multiple Sclerosis and Transverse Myelitis Centers of Excellence.

It is an awesome opportunity.

P/S: Talk more about this product (Mood 24/7) that you are working on and how do you see it making an impact for our society’s health?

We believe that better treatment decisions can be made when more data is available. Mood 24/7 provides the data, while letting doctors and patients visualize the effects of mental health treatment in an easy way.

There are two parts to the system, an SMS text per day of a person’s mood rating, on a scale of one to ten. And the web based mood chart that allows doctors and patients to visualize mood changes as a result of treatment.

Anyone can sign up, pick a time of day to receive a Mood 24/7 text, and start tracking their mood. The real value occurs when doctors and patients review the mood charts together at their next appointment. They can actually see how effective a treatment has been on mood over time, via the Internet.

I see Mood 24/7 making an impact on our society’s health at scale. We have to be successful in getting it in front of and used by 100,000s of people, if not millions, and that’s what I’m working on at the moment. If everything goes according to plan, we should have some initial results by the time South By Southwest (SXSW) rolls around, next March. You’ll be able to hear about them if you vote for our presentation called, Suicide Mission: How Text Messages Can Save Lives before this Friday, August 27th.

P/S: What are your thoughts on mHealth and the potential to dramatically impact the health world?

I’m a fan of technology in general and think that mHealth is important because it gives people a real option to engage in their health through their mobile devices. It would be easy for me to speculate on different uses that could have an impact, but I’m most excited to learn from and build on what ends up working the best.

We do know that 91% of Americans use cell-phones, and at least one study has shown that text-message-based symptom monitoring during routine follow-up may be a reliable alternative to in-person interviews.

That’s why I’m bullish on mHealth in general and Mood 24/7 in particular.

P/S: You’ve really entrenched yourself in the health innovation world – what sort of things do you see on the horizon to make a lasting impact?

I think that the Air Force unlocked this weird passion of mine for figuring out ways to connect data together to make things easier. That also seems to be the big push in health at the moment, so we’ve sort of found each other at the right place and time. When it comes to medical records, the move from a doctor centric, paper based model to a patient centric digital model will be where the difference is made. It’s the most important problem in healthcare that we’re taking on, in my opinion, because so much is possible once we connect the data.

A world where ALL of my health information can be accessed by me or any doctor I allow at any time is the world I want to live in… and that’s a big reason why I’ve chosen to be a part of it.

—————————————–

Chris Hall is the Director, Clinical Platforms at HealthCentral and, when he’s not busy eating carne asada burritos, he believes in connecting data to help people. Chris leads the development of Mood 24/7, an SMS based mood visualization platform, in partnership with Dr. Adam Kaplin and Johns Hopkins Medicine.

{ 3 comments }

Day One: Health Communications, Marketing and Media Conference 2010

August 17, 2010

Well the first day of the CDC Health Communication, Marketing and Media conference has come to fantastic close with a great reception at the Georgia Aquarium. What a great venue to relax in and catch up with folks that you only saw in passing throughout the day. The theme of this year for the conference [...]

Read the full article →

CDC Health Communications, Marketing and Media Conference 2010

August 17, 2010

I’m getting really excited for one of the conferences that pretty much sums up my interests and passions around public health – CDC’s Health Comm/Marketing/Media gathering. With health professionals from all over the country getting together to discuss best practices on affecting behavior change, using new media and technology and evaluating campaigns – it’s sure [...]

Read the full article →

Giving Health a Big Platform: SXSW Health

August 12, 2010

For those of you who regularly stay updated on things going on in the forward moving world of Health 2.0, health/social media, etc. you are undoubtedly aware of the exciting addition to next year’s South by Southwest Interactive (known to many as SXSW) event. There will be a one-day track devoted to health, giving opportunity [...]

Read the full article →

Public Health Awareness: August 2010

August 3, 2010

Children’s Eye Health and Safety Month: For over 100 years, Prevent Blindness America has been working to educate communities about better eye health. The organization is focused around advocacy, research, training and community empowerment. This month, as kids get ready to get back into the classroom – it’s a perfect time to make sure their [...]

Read the full article →

11 Important Resources from the AIDS 2010 Meeting

July 26, 2010

Although I didn’t get a chance to attend in person, I was able to keep tabs on what was going on at the AIDS 2010 conference this year through one of my favorite social tools: Twitter. By dropping in the hashtag for the conference (#AIDS2010) you can see the real time updates of what folks [...]

Read the full article →

2010 mHealth Summit: Student Opportunity!

July 22, 2010

  Awesome news just floated my way yesterday! First of all, I’m pretty excited about the upcoming 2010 mHealth Summit being held in Washington, DC again this November. The National Institutes of Health (NIH) really did some nice upgrades to the website for this second go-round and have some distinguished speakers on the roster to [...]

Read the full article →

Ashoka Changemakers/Amgen Foundation: Patient Empowerment Competition

July 14, 2010

This is a repost of my article on the Ashoka Changemaker’s Social Media Blog regarding their new competition. With the advancement of an increasing set of social tools, better ways to stay connected and the growing spotlight on better health care options – a movement is getting into full swing to empower patients and individuals [...]

Read the full article →

Rise of the Healthy Workspace?

June 30, 2010

I’ve seen various versions of this concept but I thought it was particularly awesome to see BJ Fogg giving us a peek into his own Work ‘n Walk desk system. Looking at ways to introduce public health 2.0 really has to do with integrating better health in small ways to things we are used to [...]

Read the full article →