One of the people I’ve had the pleasure of getting to know in the world of social marketing (applying marketing principles to behavior change) is Nedra Weinreich. She has been successfully operating Weinreich Communications for over 12 years. Her wisdom and experience continue to inspire and motivate me, so I am more than pleased to announce her annual Social Marketing University training series coming to the Washington, DC area this June - here are the details:

“This is a great introduction to using social marketing to bring about health and social change.

The training lasts 2-1/2 days, with the last half-day focusing on Next Generation Social Marketing. If you are a social marketer who already knows the basics and are interested in expanding your bag of tricks to include newer marketing methods using social media and other technologies — many of the things I write about on [Spare Change] — you can register just for the last day.

Social Marketing University
June 2-4, 2008
George Washington University
Washington, DC

Next Generation Social Marketing Seminar
June 4, 2008, 9:00 am - 12:30 pm
included in registration for SMU
OR register separately for seminar only

Complete information about the topics to be covered, hotel reservations, registration fees and what past participants have said can be found on the Social Marketing University information page.”

Unfortunately the early bird special cutoff date has recently passed HOWEVER, I spoke with Nedra and she has graciously offered readers of this blog a $50 discount toward the full training, using the code: PULSE

I am definitely looking forward to meeting Nedra when she comes to the East Coast next month!