A New Chapter and a Change of Heart

by Andre Blackman on September 1, 2010

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I must admit, these past few years of my life have been a whirlwind of personal growth, personal loss, professional achievements and a constant journey toward my place in the world. Meeting people whose ideas challenge and strengthen my own, reading books that not only broaden my passions but also encourage my creativity, and finally making strides to understanding what is important in life.

All those things I believe have and will continue to prepare me for some new things happening in my life – namely joining the American Heart Association’s Mid-Atlantic affiliate as their brand new Director of Digital Communications and New Media. An organization that I’m proud to say has been doing quite a bit to improve one of the important things in life: good health. From community events to ongoing advocacy to the popular Red for Women campaign – I’m beyond excited to be joining the ranks of an organization where I can see the good being done and hear about the stories of changed lives. That’s what it’s all about to me.

In recently attending the CDC Health Communication, Marketing and Media conference, I got to sit in on a panel discussing the art of storytelling for public health. It’s one of the subjects that I’m really interested in because it has meaning. Not numbers placed on a chart or crunched to find out how bad a population is doing with a certain illness. It’s the stories of countless lives being changed and affected that makes me rally around public health. I firmly believe the Association has that story to tell.

My good friend Marci Williams has one of those stories:

 

In my new role I will be looking forward to building a foundation of understanding around social media, innovation and new concepts that will continue to make it a great leading organization for the communities it serves. The Mid-Atlantic affiliate covers North and South Carolina, Virginia, Maryland and the District of Columbia – the latter two regions having a close place in my heart. It is my hope to be able to align my skills and passions around Public Health 2.0 with the American Heart Association to empower the organization to interact, tell stories and most importantly transform lives for the better with a new awareness.

{ 35 comments… read them below or add one }

Debbie Langfeldt September 20, 2010 at 2:37 pm

Welcome to the AHA! We are so pleased to have you leading the digital communications and new media charge. I know you will blow us away!

Stephanie M. Cockerl September 16, 2010 at 1:32 pm

Congrats. It’s nice to see you come such a long way. I like the new logo too:)

LoJo September 5, 2010 at 3:57 pm

Congrats, Andre! Look forward to hearing more about what you are up to as you start down this new path.

Andre September 4, 2010 at 10:56 am

Thanks so much everyone!! I truly am encouraged, motivated and inspired by your comments and kudos. Stay tuned for good things!

David B. Thomas September 4, 2010 at 10:51 am

Congratulations! Great news, Andre.

C.C. Chapman September 4, 2010 at 7:14 am

Really proud of you and congrats on the newest adventure!

Daniel Rose September 4, 2010 at 7:10 am

Congratulations, Andre

Dale Zak September 3, 2010 at 10:14 am

Wow, exciting news, congrats Andre!

Lisa Harris September 1, 2010 at 8:07 pm

Congrats Andre on the new gig!

Ryan boyles September 1, 2010 at 6:31 pm

Exciting news Andre! We have a lot to catch up on. I want to hear more about this.

Deirdre Reid September 1, 2010 at 5:42 pm

Welcome to the association/nonprofit community! We’re a lively bunch as you probably already know. I can’t wait to follow along with you as you bring new ideas to the AHA. Congratulations! I’ll toast you in real life soon!

Mary Nations September 1, 2010 at 5:31 pm

Congrats! That sounds like a wonderful opportunity for you to continue great work!

Jeff Moriarty September 1, 2010 at 4:57 pm

Oh man, this just made my day! Congrats, Andre. I’m going to be looking for awesome things from the AHA now, and hope you have fun doing it!

Nick September 1, 2010 at 3:25 pm

Boom! Great job Dre. Glad to hear this is happening.

Mike Newton-Ward September 1, 2010 at 3:20 pm

Congratulations, dude! We DO have a lot of things to catch up on!!!!

Lisa Gualtieri September 1, 2010 at 3:00 pm

This is fantastic, congratulations. I can’t believe you didn’t even drop a hint in Atlanta :)

chris hall September 1, 2010 at 2:56 pm

This is awesome news, Andre. I am really happy and excited for you. :)

Alain Ochoa September 1, 2010 at 2:54 pm

Congratulations Andre! Nice challenge ahead!

Alex Bornkessel September 1, 2010 at 2:39 pm

Proud of you Dre! Way to keep on keepin’ on. Look forward to hearing all about the new journey. I know you will serve them well and beyond their expectations. Way to go!

GinnySkal September 1, 2010 at 1:57 pm

Wow, Andre, this is a wonderful opportunity and you’re the perfect person for the role. Congratulations!

Jason September 1, 2010 at 1:45 pm

Congrats, Andre! That’s awesome news.

Doug Naegele September 1, 2010 at 1:44 pm

HUGE win for AHA. Congrats…I know you’ll be great.

Susannah Fox September 1, 2010 at 1:23 pm

Congratulations! AHA is lucky to have you and, as someone who lives in the Mid-Atlantic Region, my heart feels better already.

e-Patient Dave September 1, 2010 at 1:09 pm

Mazel tov! It’ll be great to have your feet on the street, making things happen in this new way!

LaDonna Coy September 1, 2010 at 1:01 pm

What an exciting time indeed Andre and you will bring so much of your incredible experience and insights on social media to this organization. May you be wildly successful (of course you will) and I look forward to staying in touch and hearing your stories, AHA stories too. Congratulations!!

Megan (@MissHealth) September 1, 2010 at 12:56 pm

Congrats! That’s fantastic! It sounds like an amazing new job, and the AHA is a fantastic organization.

Jenni Brand September 1, 2010 at 12:55 pm

Congrats Andre! I know you will do terrific things and I look forward to watching you grow the Heart Association’s presence both online and offline in the midAtlantic.
Jenni

LBecker September 1, 2010 at 12:55 pm

Congrats! I’m so excited for you!! –Lauren

Kenya September 1, 2010 at 12:54 pm

Congratulations Andre!

Liz Scherer September 1, 2010 at 12:51 pm

Sooo proud of you Dre! xo

Ruby Sinreich September 1, 2010 at 12:46 pm

Congrats, Andre!

Shannon Renee September 1, 2010 at 12:40 pm

Excellent news Andre, I’m excited for you and tremendously proud of you. Your journey of faith is an example all of us who desire to get more out of our professional lives than receiving a paycheck.

CONGRATULATIONS!!!

Olympia Friday September 1, 2010 at 12:39 pm

Congratulations! The AHA is lucky to have you on board.

fran melmed September 1, 2010 at 12:36 pm

yay! we’re so excited for you — and about learning with and from you.

f

A grateful heart September 1, 2010 at 12:33 pm

This is excellent news. American Heart Association is lucky to have someone with purpose/agenda when using social media/technology.

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