I was recently invited to speak on a webinar panel with distinguished leaders from the CDC (Centers for Disease Control and Prevention) and Howard University on getting tested for HIV. The main purpose of the program is to “to heighten awareness and understanding of HIV testing” and encourage this information to be shared throughout the blogosphere.

If you are at all interested in the prevention and elimination of HIV/AIDS, please join us on Tuesday to learn more.

We will be focusing on these questions during the webinar:

• Why should we care about HIV testing?
• Who should get tested for HIV?
• What happens when someone goes to get an HIV test?
• What are some of the reasons people don’t get tested for HIV?
• What are messages about HIV testing we can share with our blog readers?

Please spread the word with the invite here - also check out the main website for more promotional materials. One of the things I mentioned in the last post was about how important it is for us to get a grasp on these new social technologies to use in aiding in the healthy welfare of our society. This session will give some insight into that.

Do you know?

Yesterday morning, I had the great opportunity to attend the State of the Art of New Media in Health Care: Harnessing the Power of Digital Communication and Social Networking Tools conference held at the Newseum in downtown Washington, DC. The event was put on by Amplify Public Affairs, a “next generation in public affairs” firm integrating new media and traditional communications. Now of course the theme of this meeting is right up the alley of what gets covered on Pulse and Signal, so I was definitely happy to be able to attend. The question of how is new media affecting the health care world is popping up more and more, especially with the advent of Google Health, Microsoft’s Health Vault and the various online health social networks. I was eager to hear exactly what the panelists would be talking about - hopefully not just about their companies but to add some real thought to this growing landscape. Here were the people that spoke on the panel (in order of speaking):

» Elisabeth Goodridge, US News & World Report

» Joel Selzer, Ozmosis

» Matt Koll, Revolution Health

» Christopher Fleming, Health Affairs blog

» Ed Fishel, University of Maryland, News Bureau

Below I will touch upon some notes I took while listening to each presenter:

Elisabeth touched on a few items that showed how US News & World Report evolved from just a print publication to one that has integrated several elements of digital media including a list of affiliated bloggers, video, shareable articles and an upcoming widget library with embeddable content. I think one of the last times that I took a good hard look at what the publication could offer, it was when I was selecting colleges to attend. They also have a list of Best Hospitals that is very useful.

Joel has created a very interesting social networking platform for physicians, these include licensed MDs and DOs. A few reasons in which Joel created Ozmosis was because of the steadily increasing patient load for doctors (less time for them to interact with the patient), physicians having little time to find the answers for detailed patient questions and the fact that many physicians were turning to the Internet to locate information - trusted information is the top priority.

Matt spoke about how Revolution Health is transforming how social media is used in the consumer healthcare world. They also own CarePages and HealthTalk - both being focused on community health support. I felt that there was heavy discussion on advertising and business models, so I’m assuming that is where the organization is at this point in their growth. I’m looking forward to see what else comes from Revolution Health in the future.

Christopher also spoke from a once print only publication point of view. The Health Affairs journal, which recently celebrated its 25th year of being in print, has taken steps to embrace social media within its content production. The journal’s blog includes staff and guest bloggers. The staff members generally write about articles already printed in the journal while the guest bloggers create shorter, more advocacy based articles that usually correlate to a health policy issue. As the blog began expanding policy discussions to different areas, it helped to attract readers to the actual journal material. Currently, Chris and the Health Affairs team are looking to increase staff to assist in the growing and maintenance of the blog.

Finally, Ed touched on the changes involved in moving from old media and journalism to adopting new methods of disseminating news and information. I think that this will be an ongoing discussion (and struggle) for some time. Many people still do not see the value of this change in the media landscape but it’s good to know that there are a handful of people in certain professions willing to lead the charge.

Overall, I had a great time and picked up on a few thoughts regarding what exactly might need to be done regarding health communication efforts. It was nice hearing the various voices from different industries speak on what they are accomplishing - I really think that the aspects of Health 2.0 that were presented will be one of many to shape the way we stay healthy.

Last week I came across an interesting organization called the International Food Information Council (IFIC) Foundation, which deals with connecting science and communications for the betterment of consumer health. According to the Foundation’s website:

IFIC’s purpose is to bridge the gap between science and communications by collecting and disseminating scientific information on food safety, nutrition and health and by working with an extensive roster of scientific experts and through partnerships to help translate research into understandable and useful information for opinion leaders and ultimately, consumers.

Last week, IFIC had a webcast going over the findings from their recent 3rd Annual IFIC Foundation Food & Health Survey: Consumer Attitudes Toward Food & Health. You can see the re-broadcast of the webcast here.

I was very happy that I found out about this event because it really opened my eyes up to consumer thoughts on what they were eating. I took a Consumer Behavior class in college while getting my Public Health degree and I learned a ton about what influences our decisions on what we put in our mouths. In an a society where some thing might be good for you one month and detrimental to your health in another, it’s important to look at these trends.

In the health communications world, it is vital to understand what “clicks” with target audiences.  One of the points covered during the webinar was the Food Pyramid - where have YOU seen the MyPyramid chart?

Now what do these results tell you? Especially the last place people have seen it…right, they haven’t. That means we have to do a better job of getting this information out to the general public.  In mid 2005, the new MyPyramid.gov website was launched with intentions to upgrade the aging symbol of what we should eat. Unfortunately, since then, it doesn’t appear that the website has done much in the way of changing minds on nutrition. A great point was made by Andy Carvin on this issue soon after the launching of the website.

However, other messages are becoming relatively clear for many Americans. See below for what I mean:

Maybe we need to take another look at where people are seeing their health information? Those MyPyramid.gov survey results have me thinking about not only the importance of relevant health communications but another interest of mine, in closing the digital divide. What’s the point in having all of these web technologies if the people who need it, don’t get it? Literally and figuratively…

To see more of the slides from the IFIC Foundation Webcast as well as past surveys, check out the website.

Not too long ago while I was catching up on my mountain of RSS feeds in Google Reader, I was perusing one of my favorite health-related blogs, DiabetesMine. I really enjoy reading DiabetesMine, authored by the wonderful Amy Tenderich, mainly because she has successfully created a community around those living with diabetes. Earlier this year when Amy got some time in the spotlight, it really started my brain motors turning about how we can spread the word about health issues in society and how people who are passionate about seeing change can catch the interest of many.

Amy is doing that again with the 2nd Annual DiabetesMine™ Design Challenge. She writes:

“[the] competition [is] designed to foster innovation in diabetes design and encourage creative new tools that will improve life with diabetes.”

The great part about this competition is that it incorporates many different elements related to the improvement of technology focused on helping people stay healthy and having the upper hand when it comes to handling their diabetes.

This contest is no small event either - it’s being supported by MedGadget, (Internet journal focused on highlighting emerging medical technologies), world famous design firm IDEO and probably most importantly, by 2 young brothers who have been living with Type 1 diabetes and are eager to see some changes in technology. And if the idea of being able to enter your design into this potentially industry changing opportunity doesn’t urge you enough, there are also other very nice prizes:

Two of the most enticing design concepts will win a package of prizes to help further their creative efforts: $1,000 in cash, some pro-bono professional advice from world-renowned design experts, and free access to the next Health 2.0 conference for one adult winner.

Please take some time to think about how you can contribute - submit your idea, spread the word! This is absolutely the epitome of how I want to help change the health world. Let’s add in excitement, innovation, design, passion, technology and social media! Let’s gather our minds and great ideas together so that we can live comfortable and QUALITY lives!

[This post can be seen as a continuation of what I was thinking about when I posted on slowing down]

For the past few weeks I have been mulling over in my head the notion of balance and how it applies to my health. Ever since I can remember, I have been a type of an overachiever. Constantly looking for ways to improve myself, say something better, and write something better - especially if I was really interested in a certain something. Since I started writing about the convergence of modern health communication and social media/personal technology, my brain has been on fire with ideas and thoughts. I have re-ignited my passion for health…and once I get passionate about something, oh boy, I go full speed ahead!

Since getting more involved with aspects of social media and getting to interact with so many great people, I found myself paying less and less attention to things like getting adequate sleep (sometimes 3-4 hours a night) and not eating properly. I felt like things were going alright, despite increasingly frequent bouts of sluggishness during the day and nagging chest pains. I shrugged it off for a while until 3 weekends ago, when I was enjoying a bed and breakfast in Va and I woke up in the middle of the night with a rapid heartbeat, shortness of breath and acute numbness down the left side of my body. To be honest, I thought it might have been the last few minutes of my life - especially knowing about the chest pains I had been experiencing the weeks prior (that I of course told myself I would get checked out eventually). Long story short, I was rushed to the ER and was released a few hours later with a clean bill of health. Nothing clinically wrong, but I knew this was my warning sign…a wake up call of sorts.

Now, I know there was a NY Times article about this sort of thing - bloggers dying or having heart attacks - and I wanted to distance myself from the media frenzy and not be another person talking about the same thing, despite its obvious importance to our culture and it being my specific interest. However, this was a personal event for me and one that I wanted to share with my readers. Sometimes you have to live through a situation in order to feel inspired and when I feel inspired, I want to share it with others, hope you don’t mind.

I came away from this event, reorganizing my time and what I did with it. Spending more time with the people I care about, focusing on my goals to revamp/update the way we view our health and communicate about it (health education, promotion…more on that later) and having quality interactions with people who are passionate about something. I bet you’re thinking that this is where I say “life is short” - actually that is a moot point in my opinion. Let me tweak that phrase a bit and say life is an opportunity - the quality of which is up to you. Whether you are here reading this because you are wired up to the gills with social media interests or just want to get a better idea of where your health fits into a busy lifestyle - one thing remains the same…you make use of this opportunity called life by taking care of yourself.

Thanks for listening.

I am extremely excited to know that one of my favorite Health 2.0 bloggers, Jane Sarasohn-Kahn who writes over at Health Populi, has just come out with a document highlighting how the future of health is being affected by social media. I plan to really dig into this document over the next few days as this is pretty much the focus of my interest regarding the advancement of health.

No longer are consumers tied down to a single option regarding their personal health. You all know that I love information and the Web is certainly the place to get your fill - that includes health information. With sites like WebMD for details on disease and conditions, Healia Communities for interaction with others on health issues and even tools like Qwitter, to help stop smoking - it’s easy to see that the Web is transforming how we get informed about our health.

You can find the document here

I want to preface my next blog post with this TED Talk that I was fortunate to watch a few weeks ago. In this age of fast paced technology, food, communications and relationships - we are even quicker to take things for granted.

I was having a conversation with a co-worker earlier this week and what she said made alot of sense.

“Times have definitely changed with all this technology, but our bodies sure haven’t!” The point made with this phrase is that even though times have changed with regard to how much we can consume - we still need to eat properly, get adequate sleep and enjoy our lives.

Take a look at this TED Talk given by Carl Honore –> TED Talk: Carl Honore - Slow Down

Attention Health Educators and Health Communicators! This is for you (us)!

Who’s happy that the weather is warming up? I know I am! Something about sunshine and getting fresh air does wonders for the mind and body.

Before you run outside to enjoy that fresh air, I wanted to talk about a passion of mine and I believe it will revolutionize the way we deal with health. That passion is something many of us engage with on a daily basis – the Internet; more specifically, the emerging social aspects of the Internet. For those of you not familiar with the term social media – let me give a brief description. Social media or new media, has to do with the relatively recent advances in the ways we are able to communicate with each other online. It consists of elements such as blogs, social networks (Myspace, Facebook) and user-generated videos (YouTube, Viddler).

Speaking of video, check this YouTube video that shows actress Jennifer Connelly helping to spread the word about the need of clean water in Africa. Now, if the video gets sent around my friends and family, how far do you think this message will go?

Those new online social tools have completely changed how we interact with each other. Now, with social online communities that are geared toward individuals battling cancer, mental illness or diabetes (www.diabetesmine.com) – the online world has effectively become a well respected and genuine place to connect with like-minded individuals and share information. It is now possible to collaborate with other public health professionals who share your same interests, even if you all are in different parts of the world! Think about the ideas that can be generated, the networking opportunities and the friends that can be made!

Let me ask you a question – the public health/health education industry is about who? Answer: the people. Messages that help reduce the risk of diabetes, prevent the transmission of HIV and even educate the next generation of superstar health professionals, can all be created and disseminated in the online spaces. I believe if more people in the health world took a serious look at harnessing the resources (and increasingly user focused) aspects of the Web and social media, we would see prolific benefits and long lasting results. So go ahead and start exploring – the opportunities are out there!