The Association of Schools of Public Health (ASPH) have recently come up with a brilliant plan to raise awareness about what public health is – via social media style. The campaign is called This Is Public Health.
The above clip begins with an interview from random members of the American public, asking people what they think public health is all about. Were you surprised by some of the answers? Were any of the answers one of YOUR answers?
I just went to the section where you can actually get a toolkit to order stickers and other materials to spread the word about what public health is. Along with making use of other great videos, the campaign also makes use of Flickr, the popular photo sharing website. Mix in Google Maps and you have a campaign where you can see what students and individuals are doing across the nation to bring the importance of public health back to the forefront of our minds.
Do you think this will be a successful campaign? Why or why not? I especially want to hear from those of you in the field!
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I think it will be successful. They have made it easy for people to contribute to building awareness by using stickers, inexpensive and easy to use. Using social media to propagate the message allows for personalization and make transmission of the campaign easy. I don’t know when they started the campaign exactly but there are already 96 members of the Flickr group which seems like a healthy start.
I just wish they had more online promotion maybe through a group blog that each of the participating students could contribute to both to drive more traffic to the site and to hear directly from people participating in another way.