Comments on: The Promise of Film and Online Video in Public Health http://pulseandsignal.com/health-in-society/the-promise-of-film-and-online-video-in-public-health/ Highlighting New Ideas and Innovation in Public Health Tue, 27 Jul 2010 21:52:40 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Caroline (SpeakHealth.org) http://pulseandsignal.com/health-in-society/the-promise-of-film-and-online-video-in-public-health/comment-page-1/#comment-31155 Caroline (SpeakHealth.org) Tue, 15 Dec 2009 21:47:52 +0000 http://pulseandsignal.com/?p=779#comment-31155 I love this post. The reason I got into film instead of sticking with "fine art" is that film and video is a much more accessible mode of communication. If used for the right reasons, film could be a huge vehicle for change. Take, for example, Soul City, entertainment that also educates about HIV/AIDS http://www.soulcity.org.za/ Also, I worked as a location manager for the Truth Ad campaign...you know, the ones that quirky hip videos to prevent kids from smoking? At the time I didn't think much of it (besides it being a paycheck) plus, I was a smoker. However, apparently the results of this visual media campaign have been really noteworthy! http://www.gwumc.edu/sphhs/departments/pch/phcm/casesjournal/volume1/sponsored/cases_1_14.cfm Mainly, what they are finding to be the most effective way to prevent kids from smoking is that they don't come out and say "DON'T smoke", and they use metaphors rather than straight-up stats. Now, I'm working on a site called SpeakHealth.org- (I know you have stopped by-thanks!) We want to raise awareness about how culture impacts health, and get people to think critically about their own health choices. We are working with artists to make videos that do not preach, but rather push people to think for themselves: This creates greater ownership of an idea, and adherence to it... It's not that MEDIA has the power to change people's opinions and attitudes, its that media can be the spark that ignites someone's capacity to think for him/herself, and assess their own behavior. ~c I love this post. The reason I got into film instead of sticking with “fine art” is that film and video is a much more accessible mode of communication. If used for the right reasons, film could be a huge vehicle for change. Take, for example, Soul City, entertainment that also educates about HIV/AIDS http://www.soulcity.org.za/

Also, I worked as a location manager for the Truth Ad campaign…you know, the ones that quirky hip videos to prevent kids from smoking? At the time I didn’t think much of it (besides it being a paycheck) plus, I was a smoker. However, apparently the results of this visual media campaign have been really noteworthy! http://www.gwumc.edu/sphhs/departments/pch/phcm/casesjournal/volume1/sponsored/cases_1_14.cfm Mainly, what they are finding to be the most effective way to prevent kids from smoking is that they don’t come out and say “DON’T smoke”, and they use metaphors rather than straight-up stats.

Now, I’m working on a site called SpeakHealth.org- (I know you have stopped by-thanks!) We want to raise awareness about how culture impacts health, and get people to think critically about their own health choices. We are working with artists to make videos that do not preach, but rather push people to think for themselves: This creates greater ownership of an idea, and adherence to it…

It’s not that MEDIA has the power to change people’s opinions and attitudes, its that media can be the spark that ignites someone’s capacity to think for him/herself, and assess their own behavior.
~c

]]> By: Andre http://pulseandsignal.com/health-in-society/the-promise-of-film-and-online-video-in-public-health/comment-page-1/#comment-25192 Andre Sat, 26 Sep 2009 01:44:09 +0000 http://pulseandsignal.com/?p=779#comment-25192 Bingo, Jenn! That's exactly what I aim to do with film and video. Bring public health into the limelight and raise awareness. Bingo, Jenn! That’s exactly what I aim to do with film and video. Bring public health into the limelight and raise awareness.

]]> By: Andre http://pulseandsignal.com/health-in-society/the-promise-of-film-and-online-video-in-public-health/comment-page-1/#comment-25191 Andre Sat, 26 Sep 2009 01:42:00 +0000 http://pulseandsignal.com/?p=779#comment-25191 You're absolutely right Chris - the sheer amount of instruction that comes with visually learning is incredible. I really feel that people will connect better with stories and visuals that can be understood around the world. Thats where we will be able to help spread these ideas over large groups of people. You’re absolutely right Chris – the sheer amount of instruction that comes with visually learning is incredible. I really feel that people will connect better with stories and visuals that can be understood around the world. Thats where we will be able to help spread these ideas over large groups of people.

]]> By: Chris Hall http://pulseandsignal.com/health-in-society/the-promise-of-film-and-online-video-in-public-health/comment-page-1/#comment-25044 Chris Hall Thu, 24 Sep 2009 02:20:51 +0000 http://pulseandsignal.com/?p=779#comment-25044 I shunned away from on-line video until my Xbox 360 broke and I watched a 12 year old take his apart, fix it and put it back together. Now I understand exactly how powerful it can be... If caring about your health ever has a shot at being cool or mainstream, video will be the vehicle. :) I shunned away from on-line video until my Xbox 360 broke and I watched a 12 year old take his apart, fix it and put it back together.

Now I understand exactly how powerful it can be…

If caring about your health ever has a shot at being cool or mainstream, video will be the vehicle. :)

]]> By: Jennifer Smock http://pulseandsignal.com/health-in-society/the-promise-of-film-and-online-video-in-public-health/comment-page-1/#comment-25029 Jennifer Smock Wed, 23 Sep 2009 18:22:07 +0000 http://pulseandsignal.com/?p=779#comment-25029 Nice post. I believe videos are an excellent way to engage the public. Public health usually works 'behind the scenes' to prevent health problems, however using videos really helps to place health messages in the limelight. Nice post. I believe videos are an excellent way to engage the public. Public health usually works ‘behind the scenes’ to prevent health problems, however using videos really helps to place health messages in the limelight.

]]> By: craig http://pulseandsignal.com/health-in-society/the-promise-of-film-and-online-video-in-public-health/comment-page-1/#comment-25002 craig Wed, 23 Sep 2009 13:11:26 +0000 http://pulseandsignal.com/?p=779#comment-25002 Nice post Andre, There are certainly many mores pluses for video than minuses - especially when compared to text or pictures. How to reach the people who need the information, not just the creators, is another issue. Old media isn't dead, but it is changing to new times. Check out publichealthtelevision.com for how combining television and the internet makes for tailored delivery of health content to underserved populations. Need media multiplexity and adapting to user preferences when sorting through the communication mix. Nice post Andre,

There are certainly many mores pluses for video than minuses – especially when compared to text or pictures. How to reach the people who need the information, not just the creators, is another issue. Old media isn’t dead, but it is changing to new times. Check out publichealthtelevision.com for how combining television and the internet makes for tailored delivery of health content to underserved populations. Need media multiplexity and adapting to user preferences when sorting through the communication mix.

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