Greg Matthews of Humana and Crumple It Up, gets interviewed by Justin Levy of New Marketing Labs to discuss the innovative health initiatives going on at Humana. They are transforming from a health benefits company to a health enabling company. I admire that. In the past I’ve written about some of the great initiatives that the Innovation team has come up with – including the Horsepower Challenge and the Insert Coin contest.
You can also find Greg on Twitter as @chimoose.
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