My good buddy Ryan over at Socialmediaworx brought this video and campaign to my attention. The Girl Effect is shaping up to be a great campaign that is helping to make the world a better place, one young person at a time.
And the reality of how quickly this video can travel across the web and share information about the campaign (like I’m doing here) is also a great example of how awareness of ideas and world changing actions are spread across the Internet. Take note of the creativity involved in the product of this form of communication. Do the words and graphics actually allow you to conjure up images? The use of videos and thought provoking imagery will be something I touch upon frequently at Pulse and Signal – this is something to always keep in mind for effective health communication in the Digital Age.
Small action employed by many people leads to big change.
{ 2 comments… read them below or add one }
That is a great video. I like the simplicity of it and the tone. A great message through only words, simple animation and music.
Thanks for sharing Andre!
Good post, Andre. They did a good job extending the video by making a solid channel on YouTube with actual stories and interviews with girls who are being helped by the program. http://www.youtube.com/user/girleffect