Spread the Word Sunday: Hangman’s noose

For me this is the most shocking visual used in a campaign lately. Not only because I experienced the subject in my friends network but also it is about a forgotten group in our society, the elderly.

“Over 50% of all suicides are committed by senior citizens.”

This ad is from Adam LeAdam, the charity for the elderly in Israel and is made by Shimoni Finkelstein Draftfcb.
Because the ad is hard-hitting style I placed the ad after the break.

According to suicide.org elderly suicide (age 65 and older) comprise about 13% of the U.S. population, they account for over 18% of all suicides. The most common cause for elderly suicide, as for all suicides, is untreated depression. But also the feeling of a completed and finished life.
An untreated depression can be cured and prevention is important. A completed life needs support.

That is what’s happening in this ad. It isn’t about prevention, neither about suicide support. No choice is made. The only call to action is naming the charity.

What do you think: is it a good decision not to make a choice?

Agency:
Shimoni Finkelstein Draftfcb,Tel Aviv, Israel
Additional credits:
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss

This video is from last year from the same charity and ad agency.
The focus is on the subject that elderly suicide is often unseen.