This video is from the New Mexico Department of Transportation (NMDOT, USA). The video shows a reverse filmed accident caused by drunk driving.
I’ve seen that before. I found five other campaign video’s made with the same technique. See them after the break.
The NMDOT advertising campaign coincides with the SuperBlitz which runs throughout the holiday season, beginning on Friday, November 20, 2009 through January 3, 2010.
The Winter Superblitz is an important one because it overlaps with the holidays. Statistics show that alcohol is often a factor in holiday crashes; during last year’s Winter SuperBlitz, 54 people lost their lives in crashes, 19 of those involved drinking and driving.
During the Winter Superblitz the anti-drunk driving campaign will run on TV, radio and billboards.
Examples from the past
The used technique, reverse filming, is often used. The campaign from NMDOT isn’t very original but in this case I don’t mind. It is a good way showing that all traffic accidents have a cause.
TAC / 2008 (Transport Accident Commission Australia)
Rådet for større færdselssikkerhed / 2007 (Danish Road Safety Council)
Think! / 2006 (Department for Transport, UK)
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Marc van Gurp is the founder of Osocio which examines the world of advertising in the social change/non-profit landscape. Marc resides in Amsterdam.
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