“Lance Armstrong was dealt one of life’s most difficult hands. He has managed to survive to ride for an incredible eighth Tour de France title. Win or lose, he’s already won just by being there. No matter what life throws at you. No matter what obstacles are in your path. No matter if the voices in your head are telling you that you can’t go on. Live every minute of your life with every ounce of your being. Unite and help us fight cancer. Because whatever you face, you can Livestrong.”
From today until the climb at the Mont Ventoux later on this week, the top-10 will be made in the Tour de France. And no matter Lance Armstrong will win for the eight time, he is already this year’s winner in Social Marketing.
Livestrong, the Lance Armstrong Foundation fighting for a world without cancer, already did an amazing job the past few years. Livestrong became one of the most well known health organisations worldwide with the third race cycling life of Lance.
Credits ad above:
Agency:
Marmalade, Melbourne, Australia
Additional credits:
Art Director: Tim Forte
Copywriter: Dan Forestal
Photographer: Chris von Menge
Retouching: Imagenation
Add a Livestrong wristband to your Twitter avatar.
The foundation made a very easy to use Twitter application for changing your Twitter avatar with an Livestrong wristband overlay.
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Marc van Gurp is the founder of the globally renowned Osocio blog which examines the world of advetising in the social change/non-profit landscape. Marc resides in Amsterdam.
Osocio @Twitter
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