Spread the Word Sunday: Peanuts Are the Answer

by Andre on September 29, 2008

…to the dreaded binge snacking!

A few weeks ago I stepped out of the Metro terminal (seems like some great advertising on Metro, huh?) and was greeted with this poster ad about peanuts.

I liked the way the ad got straight to the point, especially since most people walking by aren’t going to stop and mull over anything longer. Peanuts are apparently a great snack for when you want to control your hunger pangs and not want to eat anything  you shouldn’t be – especially if you are looking to control your weight.

Check out more information about peanuts and their nutritional components at the National Peanut Board. Although their aren’t any specific social media aspects to this campaign, what sort of word of mouth techniques and tools do you think would be useful in getting the word out about this healthy snack?

{ 1 comment… read it below or add one }

Bush Mackel September 29, 2008 at 5:11 pm

I found out about peanuts a while ago. I don’t think they’re as healthy as other nuts (or maybe that’s just because mine are all salted). But this post is a good heads up for those who don’t know!

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