Who was it, saying the internet is the end of the 30 sec spot? Well many of you out there. And you are right.
With video services like YouTube and a tiny Flip camera making videos is available for all of us. But more important: buying media time isn’t necessary anymore. Media space is free!
You might be saying to yourself: “Hey Marc, tell me something new!”
The most remarkable thing in this media revolution is the length of the message. With written content we change our thoughts into 140 characters. And that is good. We learn to erase and say only that what is essential.
With video content we change in the opposite direction.
I was thinking about this style change lately when seeing this video made for World Multiple Sclerosis Day. A feelgood video from more than 4 minutes!
Totally different is “PerFiducia” (Have Faith), an initiative from bank Intesa Sanpaolo, intent to recount the positive and vital forces that animate our country,” according to the PerFiducia Web site.
One of the movies is Stella, not a typical Health video which we’re used to. It is a 7 minute piece of art telling the story of Stella who is disabled but also a very strong women.
The Youtube version is available in Italian only. The full length English version is on the dedicated website.
I guess/hope you know the artwork from Erik Vervroegen for the French Aids info organization Aides. Every year he makes a new episode in animated extravaganza style. This video is the Gay version from 3 years ago.
This two minute film from the British Hearth Foundation lets you experience what it’s like to have a heart attack first hand. It was broadcast on 9 August 2008 in the UK at ITV1 as the only advert in a commercial break in ‘Midsomer Murders’ (British detective drama). In addition, ITV made the film available for the first time ever via the red button on ITV’s main interactive menu.
In the week leading to 9 august there was a call to “Watch Your Own Heart Attack” in billboards, press, washrooms and online. Also Teaser trailers, supported by well-known personalities including David Cameron, where aired on ITV and on radio stations.
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Marc van Gurp is the founder of the globally renowned Osocio blog which examines the world of advetising in the social change/non-profit landscape. Marc resides in Amsterdam.
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Great videos, Marc. I really like how you refer to them as art because they are all very artistic.
I think that video is a powerful medium and can do wonders to bridge the awareness gap as clips like the ones you’ve shared clearly point out.
Its interesting to view the human body as a unique work of art, and therefore videos about the human body, directly or indirectly, as pieces of art themselves.
Thank you for opening my mind to this perspective.