“Many Shades of Gay” HIV Prevention Campaign Shows Future of Public Health

  In early June the San Francisco AIDS Foundation (SFAF) launched “Many Shades of Gay”, a cross-media prevention campaign with global creative agency ATTIK to encourage gay and bi-sexual men to get tested for HIV.  The campaign orbits around a website – www.manyshadesofgay.org – where “visitors can create and share their own unique avatar to […]

Introducing Dr. Farris Timimi – Mayo Clinic Center for Social Media

Recently the Mayo Clinic Center for Social Media brought on board a new Medical Director – Dr. Farris Timimi.  As part of the Advisory Board for the Center, I wanted to get to know Dr. Timimi a little better and share with you some insights into his work and his new role. We’re really happy […]

Healthy Conversations: Angela Current, Cancer Survivor 2.0

One of the things I try to do here with Pulse + Signal is to highlight the human side of public health. Once again, although there are plenty of numbers and data to be examined in public health – it really boils down to the people that are affected and whose lives can be improved. […]

Sharpen Your 2.0 Skills: Social Media for Social Marketers Series

Hey folks, another great opportunity to learn about how social media can be put to use in developing your next social marketing strategy! And for those of you who aren’t in the public health or social marketing spaces, make sure to understand what kind of social marketing we are talking about here. My colleague, mentor […]

Spread the Word Sunday: This is Public Health campaign

The Association of Schools of Public Health (ASPH) have recently come up with a brilliant plan to raise awareness about what public health is – via social media style. The campaign is called This Is Public Health. The above clip begins with an interview from random members of the American public, asking people what they […]